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An image of the Microsoft Copilot Checkout experience

Copilot Checkout and Brand Agents: Conversations That Convert (and the New Rules of AI Discovery)

January 11, 2026 / by Dave Burnett

Copilot Checkout and Brand Agents: Ecommerce AI Conversion Playbook What just happened (and why it matters) Microsoft Advertising just announced two capabilities aimed straight at the biggest leak in ecommerce: the gap between “I’m interested” and “I’m buying.” The leak is getting smaller because the shopping journey is being...