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What’s Changing in Discovery (and What to Do About It)?

January 31, 2026 / by Dave Burnett

Discovery used to be simple. Someone typed a keyword. Google showed 10 blue links. You fought for a spot. You got the click (or not). Now the “first page” is often a paragraph inside an AI response. If you haven’t read the main framework yet, start here: How To...

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How To Get Found in AI Search for Long Tail Keywords

January 5, 2026 / by Dave Burnett

So… I did the most marketer thing possible. I wrote a post about how to get found in AI search in less than 24 hours. And then I tried to get that post found in AI search in less than 24 hours. Yes. It’s painfully meta.No. It didn’t happen...