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How Buying Fake Followers Is Ruining Your Social Media Presence

October 15, 2024 / by Jana Legaspi

In the race to gain influence on social media, many brands and individuals have fallen into the trap of buying fake followers. At first glance, it might seem like a quick way to inflate your follower count and boost your online credibility. After all, a high follower count can...

Why You Should Be Focusing on Engagement Rate Rather Than Followers

October 14, 2024 / by Dave Burnett

Follower count has long been seen as the ultimate marker of success. Brands and influencers alike have obsessed over growing their follower base, assuming that more followers equal more influence, sales, and visibility. However, as digital marketing continues to evolve, there is an increasing realization that engagement rate is...