Structured Data for AI Answers Structured data isn’t a magic spell. It’s a label maker. And in an AI-heavy search world, labeling matters because ambiguity is expensive. When machines aren’t sure what your page is, they either ignore it or improvise. Neither outcome is great for your business. What...
You search your brand in ChatGPT… And something feels off. Maybe it describes your company incorrectly.Maybe it mixes you up with another business.Or worse—it doesn’t mention you at all. This isn’t random. AI didn’t “make a mistake” the way humans do. It followed signals. It pulled patterns. It built...
Write Like You Expect to Be Cited: GEO Signals That Actually Travel If AEO (Answer Engine Optimization) is “be the answer,” GEO (Generative Engine Optimization) is “be the source.” That sounds like the same thing until you notice the scoreboard changed. In generative search, you don’t win by ranking...
It’s 2026. Your customer’s first “sales call” often isn’t your website. It’s an AI answer. And that AI answer is increasingly built from summaries + citations + stitched-together sources, not just the ten blue links we grew up with. So here’s the uncomfortable question: When someone asks the question...
Co-citation is one of those concepts that sounds like an SEO parlor trick until you realize it is just describing how trust spreads on the web. If two credible sources mention you in the same topical neighborhood, the internet starts to treat you as part of that neighborhood. What...
