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sameAs + Entity IDs Checklist

sameAs and Entity IDs Checklist

February 12, 2026 / by Dave Burnett

The problem sameAs solves When a machine sees your name, it asks: “Which one?” sameAs is one of the simplest ways to answer that question. It links your entity to other pages that unambiguously represent the same entity—your official profiles, and sometimes knowledge base entries. Schema.org defines sameAs as...

Image: What Entity Authority Means (and Why AI Cares)

What Is Entity Authority and Why AI Cares

February 9, 2026 / by Dave Burnett

What is Entity Authority – the TL;DR Entity authority is the machine’s confidence that your brand is a distinct, correctly described “thing” (an entity), not a fuzzy keyword. AI systems prefer entities they can verify: consistent facts, stable identifiers, and multiple corroborating sources. If your brand facts are inconsistent...