Evaluating Your Marketing Spend: Is It Delivering Enough ROI? By Dave Burnett, Online Marketing Expert at AOK Marketing • Last updated: June 16, 2025 Key takeaways for evaluating marketing ROI Understand Customer Acquisition Cost (CAC) – total cost to win a customer. Calculate Lifetime Gross Profit (LTGP) – profit...
Most agencies still lead with vanity metrics—clicks, impressions, reach. But seasoned clients aren’t impressed by traffic spikes if they don’t lead to real results. What they truly care about is this: How much did it cost to get a customer? Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS),...
Introduction: After generating leads (often measured by CPL, as we discussed in the previous article), the next crucial step is turning those leads into customers. Cost Per Acquisition (CPA), also known as Cost Per Customer Acquisition or Customer Acquisition Cost (CAC), measures the cost to acquire a paying customer....
