USA
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
CANADA
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000
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Introduction: After generating leads (often measured by CPL, as we discussed in the previous article), the next crucial step is turning those leads into customers. Cost Per Acquisition (CPA), also known as Cost Per Customer Acquisition or Customer Acquisition Cost (CAC), measures the cost to acquire a paying customer....
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000