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Discover how AI assistants like ChatGPT, Perplexity, and Claude are transforming search behavior with conversational queries.

How AI Is Re-Wiring the Way We Search

June 21, 2025 / by Dave Burnett

By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 21, 2025 Executive Summary Search is undergoing its most dramatic transformation since Google’s PageRank algorithm debuted. No longer confined to blue-link result pages, users increasingly rely on AI chat assistants—ChatGPT, Perplexity, Claude—for instant, synthesized answers. This report...

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