You search your brand in ChatGPT… And something feels off. Maybe it describes your company incorrectly.Maybe it mixes you up with another business.Or worse—it doesn’t mention you at all. This isn’t random. AI didn’t “make a mistake” the way humans do. It followed signals. It pulled patterns. It built...
The way people find businesses has quietly shifted—from searching links to trusting answers. It’s no longer just about ranking on Google. Instead, people now ask questions directly to AI tools like ChatGPT, Gemini, and Claude—and expect instant answers. If your brand doesn’t show up in those answers, you’re invisible....
