["https:\/\/schema.org",[{"@type":"Organization","@id":"https:\/\/aokmarketing.com\/#organization","name":"AOK Marketing","url":"https:\/\/aokmarketing.com\/","logo":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/#logo","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/11\/aok-logo-header.svg"}},{"@type":"Person","@id":"https:\/\/aokmarketing.com\/author\/dave-burnett\/#person","name":"Dave Burnett","url":"https:\/\/aokmarketing.com\/author\/dave-burnett\/","worksFor":{"@id":"https:\/\/aokmarketing.com\/#organization"}},{"@type":"WebSite","@id":"https:\/\/aokmarketing.com\/#website","name":"AOK Marketing","url":"https:\/\/aokmarketing.com\/","publisher":{"@id":"https:\/\/aokmarketing.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/aokmarketing.com\/geo-vs-seo\/#webpage","url":"https:\/\/aokmarketing.com\/geo-vs-seo\/","name":"GEO vs SEO: What Changes (and What\u2019s Just Hype)","isPartOf":{"@id":"https:\/\/aokmarketing.com\/#website"},"about":[{"@id":"https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization"},{"@id":"https:\/\/en.wikipedia.org\/wiki\/Generative_artificial_intelligence"}],"primaryImageOfPage":{"@id":"https:\/\/aokmarketing.com\/#logo"},"publisher":{"@id":"https:\/\/aokmarketing.com\/#organization"}},{"@type":"Article","@id":"https:\/\/aokmarketing.com\/geo-vs-seo\/#article","headline":"GEO vs SEO: What Changes (and What\u2019s Just Hype)","mainEntityOfPage":{"@id":"https:\/\/aokmarketing.com\/geo-vs-seo\/#webpage"},"author":{"@id":"https:\/\/aokmarketing.com\/author\/dave-burnett\/#person"},"publisher":{"@id":"https:\/\/aokmarketing.com\/#organization"},"datePublished":"2026-03-20","dateModified":"2026-03-20","articleSection":["SEO","Generative Engine Optimization (GEO)","AI Search"],"keywords":["GEO vs SEO","Generative Engine Optimization","SEO","AI citations","AI visibility","entity clarity","off-site authority"],"description":"GEO vs SEO explained: what stays the same, what changes in AI-generated answers, what\u2019s hype, and a simple five-part GEO stack plus hiring red flags."},{"@type":"FAQPage","@id":"https:\/\/aokmarketing.com\/geo-vs-seo\/#faq","mainEntity":[{"@type":"Question","name":"What is GEO in plain English?","acceptedAnswer":{"@type":"Answer","text":"GEO is SEO plus the work required to earn and protect mentions and citations in AI-generated answers. If SEO is about getting found and clicked, GEO is about getting retrieved, quoted, and trusted\u2014even when no one clicks."}},{"@type":"Question","name":"What stays the same between SEO and GEO?","acceptedAnswer":{"@type":"Answer","text":"Core SEO fundamentals still do most of the heavy lifting: crawlability and indexation, information architecture and internal linking, content quality, authority signals (links\/mentions\/reviews), and speed\/UX basics."}},{"@type":"Question","name":"What changes in a generative world?","acceptedAnswer":{"@type":"Answer","text":"AI systems assemble answers from multiple sources, so \u201cquotability\u201d matters. Mentions and citations become measurable outcomes even when clicks drop. Entity clarity and narrative control matter more because AI systems infer who you are and why you\u2019re trusted."}},{"@type":"Question","name":"What is the five-part GEO stack?","acceptedAnswer":{"@type":"Answer","text":"The GEO stack includes: (1) SEO fundamentals, (2) entity clarity, (3) citation readiness, (4) off-site authority, and (5) monitoring and iteration."}},{"@type":"Question","name":"What are red flags when hiring a done-for-you GEO provider?","acceptedAnswer":{"@type":"Answer","text":"Red flags include guarantees like \u201cwe\u2019ll get you into ChatGPT responses,\u201d plans that are only content production without technical\/entity\/off-site work, no baseline prompt set or reporting, inability to explain what is being cited and why, and focusing on \u201coptimizing prompts\u201d more than optimizing the site and brand footprint."}}]},{"@type":"BreadcrumbList","@id":"https:\/\/aokmarketing.com\/geo-vs-seo\/#breadcrumbs","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aokmarketing.com\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/aokmarketing.com\/blog\/"},{"@type":"ListItem","position":3,"name":"GEO vs SEO: What Changes (and What\u2019s Just Hype)","item":"https:\/\/aokmarketing.com\/geo-vs-seo\/"}]}]]