Scenario A vs Scenario B: Two Ways to Price a 6-Month GEO Program If you have asked three agencies, you have probably gotten four answers. Not because GEO is fake. Not because everyone is making things up. But because when someone says “GEO program,” they might mean one...
How to Use the GEO 6-Month Cost Calculator Spreadsheet? Spreadsheets get a bad reputation because people use them like fortune tellers. A good calculator does the opposite: It forces you to name your assumptions. This cluster article supports the pillar: “6-Month GEO Program Cost Estimate”. The pillar explains the...
