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The Starbucks Test: Structure Your Site for Three Kinds of Searches

November 30, 2025 / by Dave Burnett

Search engines don’t guess. They match queries to relevant content, and your website either helps—or it hides. If you want to dominate your niche online, you need to structure your site around how real people search. Enter: The Starbucks Test. It’s a simple but powerful SEO framework that reveals...