The Measurement Problem ChatGPT visibility isn’t a single keyword rank. It’s a pattern: across many prompts, over time, with different wording. So you need a system, not a screenshot. What you can (and should) measure Mention rate: does your brand appear when it should? Accuracy rate: is the brand...
The Marketer’s Map to Showing Up in AI What prompts you need to win, where the answer comes from, and how to make sure your brand is the one AI recommends. Figure 1. Two ways AI answers questions: core (trained) knowledge vs. search-grounded (live web) knowledge. If you’re a...
