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The CORE Knowledge Framework: The 3 Layers of Truth That Decide If You Get Found in AI Search A practical guide for building Content, Ontology, Representation, and a consistent Entity so Google and AI models can understand and trust your brand. If you only remember one thing: Your website...
Search is evolving. Traditional SEO—focused on site structure, content quality, and backlinks—remains essential. But today, there’s a new layer: SEO for AI. To be visible in search and AI-powered results, you need both. But you need to implement them in the right order. This guide breaks down what’s different...
Getting Noticed by AI: A Simple PR Guide Why AI Search Matters AI-powered search tools—like ChatGPT, Perplexity, or Claude—are becoming the first place people look for answers. If your brand shows up there, you stand out. That means more awareness, more trust, and more customers. One of the ways...
By Dave Burnett, Digital Marketing Expert at AOKMarketing.com • Last updated: June 21, 2025 Executive Summary Search is undergoing its most dramatic transformation since Google’s PageRank algorithm debuted. No longer confined to blue-link result pages, users increasingly rely on AI chat assistants—ChatGPT, Perplexity, Claude—for instant, synthesized answers. This report...
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000