{"@context":"https:\/\/schema.org","@type":"Article","@id":"https:\/\/aokmarketing.com\/why-geo-matters\/#article","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/aokmarketing.com\/why-geo-matters\/"},"headline":"Why Generative Engine Optimization (GEO) Matters Now?","alternativeHeadline":"Why GEO Matters Now? From Ranking Pages to Becoming the Source","description":"A practical explanation of why Generative Engine Optimization (GEO) matters now, how GEO differs from SEO, and a lean six-month GEO path for in-house teams to become cited sources in AI-generated answers.","url":"https:\/\/aokmarketing.com\/why-geo-matters\/","datePublished":"2026-03-11","dateModified":"2026-03-11","author":{"@type":"Person","@id":"https:\/\/aokmarketing.com\/author\/dave-burnett\/","name":"Dave Burnett","url":"https:\/\/aokmarketing.com\/author\/dave-burnett\/"},"publisher":{"@type":"Organization","name":"AOK Marketing","url":"https:\/\/aokmarketing.com\/","logo":{"@type":"ImageObject","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/11\/aok-logo-header.svg"}}}