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Authority layer showing PR, co-citations, reviews, and third-party validation signals

Authority Layer: Get Found by ChatGPT

March 2, 2026 / by Dave Burnett

Why authority is the difference between “mentioned” and “recommended” If ChatGPT can’t find you, you’re invisible. If it can find you but can’t corroborate you, you’re optional. And when you’re optional, the assistant plays it safe: it recommends whoever has the cleanest receipts.  So it ignores you. OpenAI says...