Why chat-based discovery is not classic search Search gives you options. Chat gives you a verdict. In a SERP, users scan 10 blue links. In chat, they read one answer and maybe click two sources. OpenAI describes ChatGPT search as returning answers with inline citations and a Sources button...
It’s 2026. Your customer’s first “sales call” often isn’t your website. It’s an AI answer. And that AI answer is increasingly built from summaries + citations + stitched-together sources, not just the ten blue links we grew up with. So here’s the uncomfortable question: When someone asks the question...
