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AI Search Got Your Brand Wrong? Here’s Why (and What You Can Actually Fix)

March 20, 2026 / by Dave Burnett

You search your brand in ChatGPT… And something feels off. Maybe it describes your company incorrectly.Maybe it mixes you up with another business.Or worse—it doesn’t mention you at all. This isn’t random. AI didn’t “make a mistake” the way humans do. It followed signals. It pulled patterns. It built...