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An image of an AI model's core training knowledge and its search grounded knowledge.

How To Show Up In AI: The Marketer’s Map

February 13, 2026 / by Dave Burnett

The Marketer’s Map to Showing Up in AI What prompts you need to win, where the answer comes from, and how to make sure your brand is the one AI recommends. Figure 1. Two ways AI answers questions: core (trained) knowledge vs. search-grounded (live web) knowledge. If you’re a...

AI Awareness Stage 5 - Trusted. This means you are recognized and recommended by the AI models and chatbots

AI Awareness Framework Stage 5: Trusted

February 12, 2026 / by Dave Burnett

AI Awareness Framework Stage 5 – Trusted: When AI recommends you as a top option AI knows us, trusts us, and recommends us. Recognized and recommended. Publish Date | 2026-02-12 Part of the AI Awareness Funnel™ series.   The AI Awareness Funnel™ (context). One-line diagnosis AI knows us, trusts us,...

AI Awareness Stage 4 - Aligned. This means you are recognized and named in answers in the AI models and chatbots

AI Awareness Framework Stage 4: Aligned

/ by Dave Burnett

AI Awareness Framework Stage 4 – Aligned: Recognized and used correctly in answers AI knows us and uses us correctly. Recognized and named in relevant answers. Publish Date | 2026-02-12 Part of the AI Awareness Funnel™ series.   The AI Awareness Funnel™ (context). One-line diagnosis AI knows us and...

AI Awareness Stage 3 - Misaligned. This means you are not recognized and reliably named in answers in the AI models and chatbots

AI Awareness Framework Stage 3: Misaligned

/ by Dave Burnett

AI Awareness Framework Stage 3 – Misaligned: When AI says your name, but not reliably AI mentions us… but not reliably. Named, but not reliably known. Publish date | 2026-02-12 Part of the AI Awareness Framework™ series.   The AI Awareness Framework™ (context).   One-line diagnosis AI mentions us… but...

AI Awareness Stage 2 - Ignored. This means you are recognized but not mentioned in the answers generated by AI models and chatbots

AI Awareness Framework Stage 2: Ignored

/ by Dave Burnett

AI Awareness Framework Stage 2 – Ignored: Known by AI, but never mentioned AI recognizes us… but stays quiet. Known by AI but never mentioned. Publish Date | 2026-02-12 Part of the AI Awareness Funnel™ series.   The AI Awareness Funnel™ (context).   One-line diagnosis AI recognizes us… but...