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AI agents don’t forgive broken ecommerce Humans can improvise. Agents don’t. If your checkout flow breaks, the sale fails—even if your feeds and content were perfect. What agents do on your site? Microsoft’s AEO/GEO playbook describes a simple agent flow: add to cart, apply promo code, calculate shipping,...

If you’re confused, you’re normal “SEO is dead.” “No, it’s AEO.” “Actually it’s GEO.” Here’s the calm take: SEO is still the foundation, but AI shopping adds new surfaces and new ranking logic. Microsoft’s AEO/GEO playbook makes the ecosystem easier to understand by focusing on what the AI can...