AI isn’t impressed by your adjectives “Best-in-class.” “Game-changing.” “World’s #1.” Humans tune it out. AI systems penalize it. Microsoft’s AEO/GEO playbook is blunt: trustworthy sources win. Verified, factual content wins. The three trust buckets (steal this framework) From Microsoft’s guidance, trust is built with: Verified social proof (reviews...
Schema isn’t “SEO busywork” anymore In an AI shopping world, schema is how you keep machines from guessing. When assistants and agents summarize products, compare options, and guide checkout, they need structured facts: what it is, what it costs, whether it’s in stock, and why people trust it. ...
