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Image of how ChatGPT ads display on a mobile device

ChatGPT Ads: They Are Here

February 11, 2026 / by Dave Burnett

ChatGPT Now Has Ads. Here’s What That Means for Your Business. Two days ago, on February 9th, OpenAI flipped the switch.  They mentioned this was coming, and now it’s here. ChatGPT, the tool that hundreds of millions of people use every day for everything from recipe ideas to business...

Example of a sponsored listing shown below a ChatGPT answer

ChatGPT Ads: OpenAI’s Playbook + The Marketer’s Checklist

January 16, 2026 / by Dave Burnett

If you’ve ever wished Google Ads had more context, congratulations. The future is a chat box. And that chat response is about to get a little longer: a clearly labeled sponsored slot sitting at the bottom of an answer. On January 16, 2026, OpenAI published its approach to advertising...