[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/aokmarketing.com\/sustainable-seo-methods-work\/#BlogPosting","mainEntityOfPage":"https:\/\/aokmarketing.com\/sustainable-seo-methods-work\/","headline":"Sustainable SEO Methods That Work","name":"Sustainable SEO Methods That Work","description":"Building Strong Backlinks with Sustainable SEO Methods Good Posts = Good Links The goal of guest posting is to cultivate relationships with webmasters and editors in your industry. This means that it\u2019s necessary to write more than one, rushed 300 word blog that\u2019s nothing more than fluff, you need to write content that is high … Continue reading Sustainable SEO Methods That Work<\/span><\/a>","datePublished":"2014-06-20","dateModified":"2026-05-13","author":{"@type":"Person","@id":"https:\/\/aokmarketing.com\/author\/jana-legaspi\/#Person","name":"Jana Legaspi","url":"https:\/\/aokmarketing.com\/author\/jana-legaspi\/","identifier":8,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ba3039ce7c5eedb92f315518b69aea1d90d5c2076ce893d078c6f29cf6ddd032?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba3039ce7c5eedb92f315518b69aea1d90d5c2076ce893d078c6f29cf6ddd032?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"AOK Marketing","logo":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","width":126,"height":53}},"image":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2014\/06\/SEO-Methods-That-Work.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2014\/06\/SEO-Methods-That-Work.png","height":"825","width":"241"},"url":"https:\/\/aokmarketing.com\/sustainable-seo-methods-work\/","about":["Blogging","Infographics","SEO"],"wordCount":700,"keywords":["SEO"],"articleBody":"Building Strong Backlinks with Sustainable SEO MethodsGood Posts = Good LinksThe goal of guest posting is to cultivate relationships with webmasters and editors in your industry. This means that it\u2019s necessary to write more than one, rushed 300 word blog that\u2019s nothing more than fluff, you need to write content that is high quality.Longer articles are good, more than one is great and ongoing relationships are better.What is a Good Link Profile?It\u2019s one that doesn\u2019t attract the attention of Google as being potential spammy. When someone links to your content, or you link to it from an article you\u2019ve written elsewhere, it must appear natural.There are three key things that really should be going on when it comes to your link profile and they are:RelevanceDiversityVelocityRelevanceRelevance is everything when it comes to link building. Each site that provides a link back to yours should be within your industry and the content of their site should be highly relevant to your audience. It might seem like a great idea to put a link back from anchor text that says \u201ccomputer repairs\u201d into a lifestyle blog, (assuming your business is a computer repair one), if the rest of the piece is about to how to decorate your living room, then the link is out of context. In fact, just offering the post to the lifestyle blog wasn\u2019t the best idea in the first place, unless the blog has a technology section and is well-known for it.Anchor text should be approached with caution and should also be highly relevant to the page that you\u2019re linking back to. It should be natural. Forcing anchor text in is not a great idea, as it will never read well. Better to create the piece and then pick out a key phrase that will point to the content of your site naturally. It doesn\u2019t have to be the home page either, you can link back to your blog.Link BaitingA common link building technique is known as link baiting, which means that you create content to attract others to link to your site. This is good practice if you produce great content, as it means that people are actually reading your content and finding it useful, so it\u2019s also a good traffic driver.Content should ideally:Be long form \u2013 Google appreciate 1000 words more than 300 and the optimum word count was found to be 2000 in a study carried out almost two years ago when the top ranking sites were examined by serpIQ (see figure below)Be relevant to your siteProvide useful information to the audienceInclude multimedia aspects such as video and imagesMany still believe that short form blogs of 300 words are better due to the internet reader \u2018skimming\u2019, but how much useful information can you actually pack into 300 words, really? Not much when it comes down to it, even if you\u2019re accustomed to writing for advertising and know how to make the most of every single word.DiversityA good link profile should be pretty diverse, meaning that links should appear on different platforms such as social media, business directories, author bios and blog comments. Bear in mind that the value of these are less than those that are linked to content and many social profile links are of the nofollow variety.Diversity is important, but what it\u2019s essential not to do, is overdo it. If you spend lots of time commenting on blogs, forums and suchlike with your link, it will soon appear unnatural and you could then be hit with a penalty.It\u2019s all about keeping a good balance when it comes to link diversity; links from other sites, from industry directories, comments and forums, all of these should occur naturally, so if you\u2019re going to use it as part of your strategy, do so wisely and don\u2019t just wander around the net attempting to comment on everything you find.Of course, if you build decent relationships with other sites, you can comment on your own content when it attracts the comments of others. Source:\u00a0:\u00a0https:\/\/positionly.com"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Sustainable SEO Methods That Work","item":"https:\/\/aokmarketing.com\/sustainable-seo-methods-work\/#breadcrumbitem"}]}]