["https:\/\/schema.org",[{"@type":"Organization","@id":"https:\/\/aokmarketing.com\/#organization","name":"AOK Marketing","url":"https:\/\/aokmarketing.com\/","logo":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/#logo","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/11\/aok-logo-header.svg","contentUrl":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/11\/aok-logo-header.svg"}},{"@type":"Person","@id":"https:\/\/aokmarketing.com\/author\/dave-burnett\/#person","name":"Dave Burnett","url":"https:\/\/aokmarketing.com\/author\/dave-burnett\/"},{"@type":"WebSite","@id":"https:\/\/aokmarketing.com\/#website","url":"https:\/\/aokmarketing.com\/","name":"AOK Marketing","publisher":{"@id":"https:\/\/aokmarketing.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/aokmarketing.com\/how-to-use-geo-cost-calculator-spreadsheet\/#webpage","url":"https:\/\/aokmarketing.com\/how-to-use-geo-cost-calculator-spreadsheet\/","name":"How to Use the GEO Cost Calculator Spreadsheet","isPartOf":{"@id":"https:\/\/aokmarketing.com\/#website"},"about":{"@id":"https:\/\/aokmarketing.com\/#organization"},"primaryImageOfPage":{"@id":"https:\/\/aokmarketing.com\/#logo"},"breadcrumb":{"@id":"https:\/\/aokmarketing.com\/how-to-use-geo-cost-calculator-spreadsheet\/#breadcrumb"}},{"@type":"BreadcrumbList","@id":"https:\/\/aokmarketing.com\/how-to-use-geo-cost-calculator-spreadsheet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aokmarketing.com\/"},{"@type":"ListItem","position":2,"name":"How to Use the GEO Cost Calculator Spreadsheet","item":"https:\/\/aokmarketing.com\/how-to-use-geo-cost-calculator-spreadsheet\/"}]},{"@type":"BlogPosting","@id":"https:\/\/aokmarketing.com\/how-to-use-geo-cost-calculator-spreadsheet\/#article","headline":"How to Use the GEO Cost Calculator Spreadsheet","name":"How to Use the GEO Cost Calculator Spreadsheet","datePublished":"2026-03-21","dateModified":"2026-03-21","author":{"@id":"https:\/\/aokmarketing.com\/author\/dave-burnett\/#person"},"publisher":{"@id":"https:\/\/aokmarketing.com\/#organization"},"mainEntityOfPage":{"@id":"https:\/\/aokmarketing.com\/how-to-use-geo-cost-calculator-spreadsheet\/#webpage"},"image":{"@id":"https:\/\/aokmarketing.com\/#logo"},"description":"A step-by-step walkthrough for using the GEO 6-month cost calculator spreadsheet\u2014how to set inputs, interpret low\/expected\/high totals, and avoid common budgeting mistakes."},{"@type":"FAQPage","@id":"https:\/\/aokmarketing.com\/how-to-use-geo-cost-calculator-spreadsheet\/#faq","mainEntity":[{"@type":"Question","name":"What is the GEO cost calculator spreadsheet for?","acceptedAnswer":{"@type":"Answer","text":"It is a planning tool that forces assumptions to be stated and produces a budgeting range (low, expected, high) for a GEO program over the selected program length."}},{"@type":"Question","name":"Where should the spreadsheet be started?","acceptedAnswer":{"@type":"Answer","text":"Start on the \u201cEstimator\u201d tab, edit the blue input cells, then read the Outputs section for Low \/ Expected \/ High totals."}},{"@type":"Question","name":"What does the complexity multiplier mean?","acceptedAnswer":{"@type":"Answer","text":"It is a realism knob: 1.0 for clean sites and fast approvals, 1.25 for moderate blockers, and 1.5+ for high complexity such as multi-market scope, compliance, or heavy development needs."}},{"@type":"Question","name":"What should be included in monthly add-ons?","acceptedAnswer":{"@type":"Answer","text":"Add-ons typically cover items often separate from the GEO retainer, such as AI visibility monitoring tools, PR\/earned media retainers, paid placements or sponsorships, translation\/localization, and legal or compliance review."}},{"@type":"Question","name":"Is the calculator output a quote or contract?","acceptedAnswer":{"@type":"Answer","text":"No. The outputs are a planning range, not a quote or contract. They are meant to guide budgeting and risk buffers based on assumptions."}}]}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"How to Use the GEO Cost Calculator Spreadsheet?","item":"https:\/\/aokmarketing.com\/how-to-use-geo-cost-calculator-spreadsheet#breadcrumbitem"}]}]