[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/aokmarketing.com\/how-to-generate-leads-from-warm-traffic\/#BlogPosting","mainEntityOfPage":"https:\/\/aokmarketing.com\/how-to-generate-leads-from-warm-traffic\/","headline":"How To Generate Leads from Warm Traffic","name":"How To Generate Leads from Warm Traffic","description":"\ufeff What is Warm Traffic? These days, the digital component of a business is becoming more and more crucial to success \u2013 and if you feel that you\u2019re constantly struggling to boost traffic on your website or social pages, you\u2019re not alone. Everyone wants to make a sale, but do you understand clearly what the … Continue reading How To Generate Leads from Warm Traffic<\/span><\/a>","datePublished":"2018-05-14","dateModified":"2026-04-16","author":{"@type":"Person","@id":"https:\/\/aokmarketing.com\/author\/jana-legaspi\/#Person","name":"Jana Legaspi","url":"https:\/\/aokmarketing.com\/author\/jana-legaspi\/","identifier":8,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ba3039ce7c5eedb92f315518b69aea1d90d5c2076ce893d078c6f29cf6ddd032?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba3039ce7c5eedb92f315518b69aea1d90d5c2076ce893d078c6f29cf6ddd032?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"AOK Marketing","logo":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","width":126,"height":53}},"image":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2018\/05\/Blog_Posts_Warm_Traffic_Warm_Traffic_02.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2018\/05\/Blog_Posts_Warm_Traffic_Warm_Traffic_02.png","height":560,"width":780},"url":"https:\/\/aokmarketing.com\/how-to-generate-leads-from-warm-traffic\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=lNnam8825QU#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=lNnam8825QU","name":"How To Generate Leads From Warm Traffic - AOK Marketing GAME Theory","description":"Everyone wants to make a sale, but do you understand clearly what the customer journey is in the context of a solid digital marketing strategy? Once you\u2019ve reached out and caught the attention of some new prospects let\u2019s take a look at how too \u201cwarm up\u201d these leads and help them trust you. \n\nThink of it as offering them a hot chocolate and cozy blanket on a cold winter\u2019s day.\n\nAnd if everyone else is already offering the same, you\u2019re going to offer free marshmallows.","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/lNnam8825QU\/default.jpg","https:\/\/i.ytimg.com\/vi\/lNnam8825QU\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/lNnam8825QU\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/lNnam8825QU\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/lNnam8825QU\/maxresdefault.jpg"],"uploadDate":"2018-05-06T16:17:38+00:00","duration":"PT5M57S","embedUrl":"https:\/\/www.youtube.com\/embed\/lNnam8825QU","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCK7XUreKa2fGjVlSmXLQW6g#Organization","url":"https:\/\/www.youtube.com\/channel\/UCK7XUreKa2fGjVlSmXLQW6g","name":"AOK Marketing","description":"Welcome to AOK Marketing \u2014 your go-to source for real strategies that drive real results.\n\nFrom SEO tips and paid ads breakdowns to growth hacks and marketing insights, we\u2019re here to help you grow smarter, faster. 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But your challenge with warm traffic is to bring those customers from just noticing you to actually buying your product or service \u2013 and not just a financial buy-in; but also a psychological one. (master all the stages in an easy to read PDF here)Remember, this is not just about selling. Through these four stages \u2013 contact, consider, convert, care \u2013 you\u2019ll be building a relationship with each customer.Once you\u2019ve reached out and caught the attention of some new customers (\u201ccold traffic\u201d), you then need to \u201cwarm up\u201d these leads and make them trust you. Think of it as offering them a hot chocolate and cozy blanket on a cold winter\u2019s day.And if everyone else is already offering the same, you\u2019re going to offer free marshmallows.Now, let\u2019s take a look at how to generate warm traffic out of cold traffic. Getting Beyond AwarenessOnce you\u2019ve generated some awareness via contact in the cold traffic stage, you can then work on warming this traffic up. Your goal here is to get them to consider purchasing your brand\u2019s offerings. They\u2019re not actually making a decision yet, but they\u2019re at the first stage of that decision-making process.The thing with digital marketing is that, unlike the old days where all businesses were brick-and-mortar, with many serving a specific geographic area, we\u2019re looking at a global audience. So, during the warm phase, you\u2019re going to want to use data to understand your \u201ccold-to-warm\u201d audience and target your actions towards making them even more comfortable.Audience & MarketWith your warm traffic, you want to target your promotional activities to the largest addressable audience that you believe is looking to buy actively. Ideally, this means getting them interested enough to move into the \u201chot\u201d phase, which is that they\u2019re ready to buy right away. They will have heard of your brand and be familiar with some offerings but will not be ready to make a purchase.Where cold traffic was about anyone who theoretically can buy from you, your warm traffic is going to look like people who are actually looking for your product or service.MindshareThis audience will understand your value proposition and what differentiates you from the rest of your competitors.They will recognize your brand or product, and they\u2019ll already have an understanding about your offering \u2013 in other words, while they may not be ready to buy, they\u2019ll be familiar and comfortable with something about your brand. Or they might think your information is so fascinating, unique, or useful that they won\u2019t be able to resist \u201cclicking\u201d over to your next offer.MessagingWhat is that certain something that makes them click? How do you make them fall in love (or at least in like) with your product? It will all be in your messaging. Remember that you may only have a matter of seconds to show them this \u2013 today\u2019s shoppers are savvy and have a world of choice at their fingertips.You want your messaging for this segment to focus on driving consideration towards the next phase. Doing something unexpected or extraordinary \u2013 even if it\u2019s just the way you tell your story \u2013 is a great way to catch their attention.Some examples of innovative campaigns:The low-budget, mostly improvised 1999 film The Blair Witch Project still stands as one of the best promotional campaigns as of all time. Via a genius website, early social media and online message boards, their promotional trailer consisting of real-seeming \u201cfound footage\u201d both confused and terrified audiences, making them curious enough to not only keep following the story but spend a lot of time talking about it. \u00a0Boxed Water partnered with the National Forest Foundation and used influencers such as Alyssa Milano to share their #retree campaign far and wide. The combination of influencer authority and a worthy cause made the brand and campaign stand out as something worth caring about.Do any music fans out there remember how the band Fatboy Slim stuck Christopher Walken as the centerpiece to their video \u201cWeapon of Choice\u201d where he did an unusual dance routine with his characteristic deadpan expression? This was a strange and unexpected pairing but was so quirky (people wanted to see the actor known for his tough guy roles do a little dance) that music fans immediately started sharing it like crazy. \u00a0Marketing PlatformThe marketing platform that you choose will (somewhat) depend on your product. You\u2019re still sharing information, but now you might want to do something like offer a free product that gives them even more value and gets them on your email list, at which time you will have their attention to offer even more valuable products. \u00a0Here are a few suggestions of ideal marketing platforms to focus on during this phase. Your marketing strategy may vary depending on your business, but generally, these are good options to start with for the warm traffic phase. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Display or banner ads still hold out as an effective way to move customers towards a purchase whether your traffic is cold or warm. \u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Email marketing remains strong throughout the warm, hot, and converted phases of your funnel as it is inexpensive and wonderful for generating brand awareness, building authority, sharing information, and directly offering products. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Pay per click (PPC) is a way of buying a \u201cspace\u201d on a search engine which increases the number of visits to your site. Google AdWords is the most popular PPC model. \u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Search Engine Optimization (SEO) \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Video: Great for building awareness, offering valuable information, but not really for convertingMeasurement Choosing the right KPIs (Key Performance Indicators) will be crucial to how you not only assess your performance in each phase but also how you inform your strategy for all phases in the future. \u00a0\u00a0Here are some suggestions: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Click through rates (CTR) \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Page depth: This is a reference to the number of web pages a visitor will view during a browser session. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Per visit goal value \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0% of assisted conversions \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Growth in owned audienceExperienceJust like in the cold traffic phase, your job here is to educate and inform \u2013 only this time you\u2019re going to want to focus more on getting them to move forward with a purchase than just making them aware of your offerings.ConclusionSince sometimes customers move through the decision phases from cold to warm, and from warm to hot, quite quickly (for instance, just by clicking on an ad), you\u2019ll need to make sure the next step really stands out. You can do this by demonstrating clear value in your key offerings.Remember too that your goal is not ROI \u2013 okay, of course, it\u2019s ROI, but so is everyone\u2019s goal. Your focus should be how to create a great enough experience for the customer that they are happy to take the next step(s) in the buying journey.You\u2019ll also want to bear in mind that buyer habits can change. Learning how to understand where they are at during each phase of the journey is key. The warm phase can tell you a lot about the types of actions that work towards getting them to \u201cbuy\u201d into a long-term relationship with you.If they understand their value, they are much more likely to invest. "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"How To Generate Leads from Warm Traffic","item":"https:\/\/aokmarketing.com\/how-to-generate-leads-from-warm-traffic\/#breadcrumbitem"}]}]