[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/aokmarketing.com\/going-deeper-backlinks-importance-get\/#BlogPosting","mainEntityOfPage":"https:\/\/aokmarketing.com\/going-deeper-backlinks-importance-get\/","headline":"Going Deeper: Backlinks: Their Importance and How to Get Them","name":"Going Deeper: Backlinks: Their Importance and How to Get Them","description":"In plain terms, a backlink is a link your website earns from another website. Why is this important? Backlinks can have a serious impact on how Google ranks your website, which is they are considered uber-useful when it comes to boosting a site\u2019s SEO ranking. For most search engines, backlinks are THE supreme ranking actor. … Continue reading Going Deeper: Backlinks: Their Importance and How to Get Them<\/span><\/a>","datePublished":"2017-04-10","dateModified":"2025-08-10","author":{"@type":"Person","@id":"https:\/\/aokmarketing.com\/author\/dave-burnett\/#Person","name":"Dave Burnett","url":"https:\/\/aokmarketing.com\/author\/dave-burnett\/","identifier":5,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7d9ce54bf7884db06c868d4c3d9f401d81cecc940d6403409642a6a34d06caa8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7d9ce54bf7884db06c868d4c3d9f401d81cecc940d6403409642a6a34d06caa8?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"AOK Marketing","logo":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","width":126,"height":53}},"image":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2016\/10\/backlinnks.jpg","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2016\/10\/backlinnks.jpg","height":538,"width":1024},"url":"https:\/\/aokmarketing.com\/going-deeper-backlinks-importance-get\/","about":["Bing\/Adcenter","SEO"],"wordCount":1944,"articleBody":"In plain terms, a backlink is a link your website earns from another website. Why is this important? Backlinks can have a serious impact on how Google ranks your website, which is they are considered uber-useful when it comes to boosting a site\u2019s SEO ranking.For most search engines, backlinks are THE supreme ranking actor. You not only need to get sites to link to your site but get more organic traffic in the processBacklinks need to be natural \u2013 you must never resort to superficial ways of creating backlinks for your website and, as such, the quality of those links is far more important than the quantity. For instance, if you have an online business selling sports apparel and accessories, you\u2019d want to get backlinks from websites that distribute sports apparel or review them, or both. In this case, the backlinks you gain are completely relevant, natural and highly valuable. In a way, backlinks are authority websites that are vouching for your website\u2019s credibility and Google takes this into account as one of the criteria for ranking a website high. \u00a0\u00a0Understanding the True Importance of Getting High-quality BacklinksSince getting relevant, high quality organic traffic is directly related to the quality of backlinks your site has, the more authoritative and high ranking sites link to you, the better search engine rankings and traffic you will get.Keeping an eye on your Google rankings is really important \u2013 when Google crawls the web as people input their search, it particularly looks for your site\u2019s backlinks to better understand how your pages are connected and what quality or value they may offer to the user. There are indeed many ranking factors that search engines take into account, but backlinks are the most crucial SEO metric that comes to mind.So we have now come to terms with the fact that one of the best ways to up your ranking on Google is by getting high-quality backlinks. The next order of business is to determine how to best find authoritative sites that would want to link up with your site. However, before we venture any further, it\u2019s important to understand some differences between a backlinks and a referring domain, followed by key elements that form the basis of backlinks.How Are Backlinks Different from Referring Domains?We already know that a backlink is a link from another website that points to your site. A referring domain is where those backlinks are coming from. Why do you we need to understand this difference?Here\u2019s the thing: if you manage to earn a lot of backlinks and not as many referring domains, your backlink profile is considered weak. So let\u2019s say, you bag 20 referring domains and well over a 100 backlinks; Google is not going to be too happy about this and will most likely penalize your site for having shady backlinks. This directly has a negative impact on your page ranking. Google penalizes a high backlink and low referring domain combo because a high number of backlinks coming only from a few sites almost always points to some kind of paid linking method like a private blog network. Unfortunately, pretty much all search engines are now de-indexing blog networks and if your website ends up being connected to a de-indexed network, your ranking will take a nosedive. Stay away from paid blog networks or any other paid linking schemes for that matter!What\u2019s the best way to balance this offset in a way that Google prefers? Read on.Key Elements of Good BacklinkingIn your bid to boost rankings, it is important to earn backlinks from not only credible, but highly relevant and authoritative sites that add true value to your site. Here are some of the most common elements through which you effectively gauge the efficiency of your backlink profile:QualityAs mentioned earlier, you need to focus more on quality and quantity. The days of earning a bulk of backlinks while overlooking quality are long gone. Owing to Google\u2019s algorithm changes, you need to focus more on finding backlinks from relevant, high-quality and authoritative sites. And, when you submit links to other sites, see to it that those sites are the most authoritative ones in your respective niche.Consistent Link VelocityLink velocity refers to gaining a good quantity of backlinks, but slowly and steadily. For example, gaining too many in a short time will signal red flags on search engines as they might think you\u2019re trying to sidestep their search algorithms in order to rank higher.You need to add good-quality backlinks consistently and if there is a drop in this consistency, it can cause problems with your site. Keep monitoring your site for consistent link building velocity and see what issues are holding you back. If you\u2019re not sure how to do this properly, get in touch with the highly sought-after digital marketing experts at AOK Marketing, who would be happy to show you the ropes and guarantee high quality backlinks as well as top search engine rankings.Quality and RelevanceWe\u2019re going to reiterate this: backlinks must be earned from quality websites that are directly related to your niche only. The more links you have coming from relevant sites, the better you\u2019ll rank on search engines.Refer to the example above about an online sports apparel retailer getting backlinks from sports distributor sites or sports gear review sites.DiversityBringing the above example into play, if you\u2019re an online sports gear retailer, it doesn\u2019t mean you should aim to get quality backlinks from review or distributor\/publisher sites only. Get them from a variety of sources such as directories, forums, articles, press releases etc. The focus needs to be on getting backlinks from diverse and relevant niche sources. When you earn backlinks this way, search engines rank you higher on the basis of credibility. \u00a0Backlinking Success: Case StudyPalo Alto Best Plumbers, a local plumbing firm wanted to increase its search engine rankings and used press release distribution to build high quality backlinks. A really well written and strategically distributed press release can aid in SEO efforts by having new sites link back to the website.The press release put the spotlight on the plumber\u2019s newly introduced commercial service. The headline was \u201cPalo Alto Best Plumbers Introduces Commercial Plumbing Services in Palo Alto\u201d. The phrase \u201ccommercial plumbing services in the Palo Alto area\u201d was converted into an anchor text link which contained the URL for the company\u2019s website. After just three days, the site had earned 227 backlinks, 168 backlinks on sites that allowed images and 1 site that fed into Google News.The website\u2019s standing was therefore improved drastically in search engines. If you want to build backlinks from credible and high-authority sources to boost your search ranking, contact us for a FREE consultation today.5 Clever Ways to Building High Quality Backlinks1. Keep an Eye on Your CompetitorsKeeping an eye on your competitors\u2019 marketing strategies is important for getting more organic traffic on your site. Spy on their social media accounts and see what kind of link-building tactics they are incorporating.You can start by setting yourself up for alerts every time a competitor publishes new content on their site. Follow them on social media and subscribe to their email newsletters. You can also set up a Google alert like this: \u201csite:competitor.com\u201d. So if you\u2019re up against Mashable, you\u2019ll set up a Google alert for this keyword: \u201csite:mashable.com\u201d. \u00a0It\u2019s also important to know what backlinks your competitors are earning and when. This way can replicate some of their backlinks and understand better so as to what methods they are currently employing to promote their web pages. For example, if they\u2019re successfully acquiring links through guest blogging, try to rival their performance by becoming a great guest blogger on the very same websites.2. Promote Your Own ContentYour content has to be promoted consistently if you want to get credible backlinks. Get into email outreaching to promote your top articles. Contact websites or bloggers that post weekly roundups. Use Google search to key in a query like \u201ckeyword + roundup\u201d. From the advanced search tools choose \u201csee results only from the past week\u201d. You can also search from monthly roundups by the way.Next, contact the relevant webmasters and introduce them to your website. Along with your message, send a link to one of your best guides. If they like what they see, they might link back to you the next time they post their weekly\/monthly roundup. The thing is these publishers or bloggers are always on the lookout for great content, so they would want you to contact them. Under any circumstances, should you ever ask a webmaster for a link directly, remember that.3. Take Advantage of Broken Link-buildingThe \u201cbroken link building method\u201d works ideally to create one-way backlinks.Contact a webmaster to report broken links to their website. All the while, recommend other sites to replace those broken links. I think you\u2019ve guessed it: mention a link to your website as well. You are actually doing them a favour by reporting broken links, so the chances of getting a backlink to your site are rather high.When reporting broken links to webmasters, be friendly and formal as you introduce yourself. Tell them the resources they are linking to are no longer available. Provide the exact location of the links and give them alternatives to replace those broken links. Include your own link as well and you\u2019re done.4. Write TestimonialsAn easy way of earning high-quality backlinks is to write testimonials for sites you currently like to use. Spend just a few minutes and earn a link from the homepage of a high authority website. As long as you are a user on that website, there\u2019s a high likelihood of getting a backlink in return for a testimonial.Mention the tools you are using and discuss the possibility of featuring your testimonial on that site.5. Give an InterviewOnline interviews have been hot for a while now. But did you know they are a great way to earn backlinks to your site? Once you\u2019re seen as an industry leader, you be getting many interview invitations. However, that\u2019s most likely not the case right now so you need to start by looking for websites that are conducting interviews. Let them know that you\u2019re interested in participating and that you have knowledge you want to share.The Future: Can We Do Without Backlinking?The way Google\u2019s algorithm currently works, we do not see backlinking getting sidelined out of the equation anytime soon. And it\u2019s not just Google but all top search engines that regard quality backlinking as a way to gauge a site\u2019s credibility and authority before ranking it highly on its scale.Bagging quality backlinks can be quite the task but you can find link-building opportunities by following this guide and employing the services of a seasoned digital marketing agency that specializes in sprucing up websites so that they rank highly on top search engines like Google.Always remember to retain and track your backlinks, because building them isn\u2019t the only challenge you\u2019ll be meeting with.The AOK AdvantageAOK Marketing has been serving businesses in the digital space for nearly two decades. Our expansive list of services includes optimizing your website for SEO, coupled with backlink-building strategies that position you as a niche leader.Reach out to us today at 1.888.566.2577 for a FREE consultation to get started."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Going Deeper: Backlinks: Their Importance and How to Get Them","item":"https:\/\/aokmarketing.com\/going-deeper-backlinks-importance-get\/#breadcrumbitem"}]}]