["https:\/\/schema.org",[{"@type":"Organization","@id":"https:\/\/aokmarketing.com\/#organization","name":"AOK Marketing","url":"https:\/\/aokmarketing.com\/","logo":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/#logo","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/11\/aok-logo-header.svg"}},{"@type":"Person","@id":"https:\/\/aokmarketing.com\/author\/dave-burnett\/#person","name":"Dave Burnett","url":"https:\/\/aokmarketing.com\/author\/dave-burnett\/"},{"@type":"WebSite","@id":"https:\/\/aokmarketing.com\/#website","url":"https:\/\/aokmarketing.com\/","name":"AOK Marketing","publisher":{"@id":"https:\/\/aokmarketing.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/aokmarketing.com\/generative-engine-optimization\/#webpage","url":"https:\/\/aokmarketing.com\/generative-engine-optimization\/","name":"GEO Explained (Plain Language)?","isPartOf":{"@id":"https:\/\/aokmarketing.com\/#website"},"about":[{"@type":"Thing","name":"Generative Engine Optimization","sameAs":["https:\/\/dl.acm.org\/"]}],"primaryImageOfPage":{"@id":"https:\/\/aokmarketing.com\/#logo"},"datePublished":"2026-02-03","inLanguage":"en"},{"@type":"BlogPosting","@id":"https:\/\/aokmarketing.com\/generative-engine-optimization\/#article","mainEntityOfPage":{"@id":"https:\/\/aokmarketing.com\/generative-engine-optimization\/#webpage"},"headline":"GEO Explained (Plain Language)?","description":"A plain-language explanation of Generative Engine Optimization (GEO): what it is, where it came from, how generative engines pick sources, and practical tactics to get cited.","author":{"@id":"https:\/\/aokmarketing.com\/author\/dave-burnett\/#person"},"publisher":{"@id":"https:\/\/aokmarketing.com\/#organization"},"datePublished":"2026-02-03","image":{"@id":"https:\/\/aokmarketing.com\/#logo"},"inLanguage":"en","articleSection":["Generative Engine Optimization","SEO for AI","AI Search"],"keywords":["Generative Engine Optimization","GEO","AI search","SEO","entity consistency","structured content","citations"],"citation":["AOK Marketing. \"How To Get Found In AI Search.\" (accessed January 11, 2026).","Aggarwal, Murahari, Rajpurohit, et al. \"GEO: Generative Engine Optimization.\" (accessed January 11, 2026).","ACM Digital Library. \"GEO: Generative Engine Optimization.\" (accessed January 11, 2026).","Google Search Central. \"AI features and your website.\" (accessed January 11, 2026).","Google Search Central. \"Organization structured data.\" (accessed January 11, 2026).","OpenAI. \"Introducing ChatGPT search.\" (accessed January 11, 2026).","Perplexity Help Center. \"How does Perplexity work?\" (accessed January 11, 2026)."]},{"@type":"FAQPage","@id":"https:\/\/aokmarketing.com\/generative-engine-optimization\/#faq","mainEntity":[{"@type":"Question","name":"What is Generative Engine Optimization (GEO)?","acceptedAnswer":{"@type":"Answer","text":"Generative Engine Optimization (GEO) is improving the chance that a generative AI engine uses your content when it creates an answer and, ideally, cites your page as a source."}},{"@type":"Question","name":"How is GEO different from SEO?","acceptedAnswer":{"@type":"Answer","text":"SEO focuses on ranking pages to earn clicks. GEO focuses on being selected and quoted inside AI-generated answers, sometimes with a citation link."}},{"@type":"Question","name":"How do generative engines pick sources?","acceptedAnswer":{"@type":"Answer","text":"They typically retrieve candidate sources, extract and rank relevant snippets, and then generate an answer by combining those snippets. Some products show citations depending on the interface."}},{"@type":"Question","name":"What GEO tactics tend to work in practice?","acceptedAnswer":{"@type":"Answer","text":"Make writing extractable with clear headings and short sections, support key claims with relevant citations and stats, build a consistent entity footprint across the web, and publish 'answer assets' like definitions, comparisons, and FAQs."}}]}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"GEO Explained (Plain Language)","item":"https:\/\/aokmarketing.com\/generative-engine-optimization\/#breadcrumbitem"}]}]