A split-color design illustrating the two core elements of a USP: customer desires (orange side) and business strengths (teal side).
This infographic uses a vibrant orange-and-teal split layout to explain the Unique Selling Proposition. The left panel highlights customer wants with an avatar and heart icon, while the right panel showcases business capabilities with a gear and thumbs-up icon. The bold cream headline at the top reads “UNIQUE SELLING PROPOSITION,” emphasizing the intersection of what customers value and what a business excels at.
