[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/aokmarketing.com\/content-marketing\/#BlogPosting","mainEntityOfPage":"https:\/\/aokmarketing.com\/content-marketing\/","headline":"How important is Content Marketing?","name":"How important is Content Marketing?","description":"Content Marketing – Every marketer is talking about it. \u00a0But how important is content marketing? \u00a0What is it and is it actually effective? \u00a0Beyond that, what are some of the strategies used? A quick example. \u00a0Are you an online shopper? Or, are your preferences on what you should buy are affected by the things you … Continue reading How important is Content Marketing?<\/span><\/a>","datePublished":"2014-07-29","dateModified":"2026-04-16","author":{"@type":"Person","@id":"https:\/\/aokmarketing.com\/author\/khalid-essam\/#Person","name":"Khalid Essam","url":"https:\/\/aokmarketing.com\/author\/khalid-essam\/","identifier":7,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/25d3fae6e94bfb6c93dc73eabb8112b8e67eb93ee6e61a68e4f9740f5d0fd804?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/25d3fae6e94bfb6c93dc73eabb8112b8e67eb93ee6e61a68e4f9740f5d0fd804?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"AOK Marketing","logo":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","width":126,"height":53}},"image":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2014\/07\/cm-1.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2014\/07\/cm-1.png","height":"2472","width":"900"},"url":"https:\/\/aokmarketing.com\/content-marketing\/","about":["Blogging","Consumer Behavior","Content Marketing","Email Marketing","Facebook","Google","Google Plus","Infographics","Instagram","Local Marketing","Mobile Marketing","Online Marketing Essentials","Search Marketing"],"wordCount":135,"keywords":["content","Content Marketing","Marketing"],"articleBody":"Content Marketing – Every marketer is talking about it. \u00a0But how important is content marketing? \u00a0What is it and is it actually effective? \u00a0Beyond that, what are some of the strategies used?A quick example. \u00a0Are you an online shopper? Or, are your preferences on what you should buy are affected by the things you read in on internet? Have you asked yourself how did they successfully influence your choices? \u00a0If a purchase was influenced by things you read online, odds are you’ve been impacted by content marketing whether you knew it or not.Companies nowadays are investing a lot in content marketing not only because it is the newest trend in marketing, it has also proven to be effective when it aligns with the buyer’s journey to sale. Source: www.eloqua.com"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"How important is Content Marketing?","item":"https:\/\/aokmarketing.com\/content-marketing\/#breadcrumbitem"}]}]