{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/aokmarketing.com\/category\/online-marketing-starting-from-scratch\/tips-tricks\/#CollectionPage","headline":"Tips &amp; Tricks Category","description":"","url":"https:\/\/aokmarketing.com\/category\/online-marketing-starting-from-scratch\/tips-tricks\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/aokmarketing.com\/own-a-niche-and-yes-lean-into-the-nickname\/","headline":"Own a Niche (and Yes, Lean Into the Nickname)","url":"https:\/\/aokmarketing.com\/own-a-niche-and-yes-lean-into-the-nickname\/","datePublished":"2025-10-28","dateModified":"2026-04-16","mainEntityOfPage":"https:\/\/aokmarketing.com\/own-a-niche-and-yes-lean-into-the-nickname\/","author":{"@type":"Person","@id":"https:\/\/aokmarketing.com\/author\/dave-burnett\/#Person","name":"Dave Burnett","url":"https:\/\/aokmarketing.com\/author\/dave-burnett\/","identifier":5,"description":"I help people make more money online.\r\n\r\nOver the years I've had lots of fun working with thousands of brands and helping them distribute millions of promotional products and implement multinational rewards and incentive programs.  \r\n\r\nNow I'm helping great marketers turn their products and services into sustainable online businesses. \r\n\r\nHow can I help you?","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7d9ce54bf7884db06c868d4c3d9f401d81cecc940d6403409642a6a34d06caa8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7d9ce54bf7884db06c868d4c3d9f401d81cecc940d6403409642a6a34d06caa8?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"AOK Marketing","logo":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","width":126,"height":53}},"image":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/11\/AOK-Blog-Cover-16.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/11\/AOK-Blog-Cover-16.png","height":480,"width":854},"keywords":["brand identity","business growth","marketing strategy","positioning","storytelling"]},{"@type":"BlogPosting","@id":"https:\/\/aokmarketing.com\/the-8-ways-to-win-new-business-4-channels-x-2-levers\/","headline":"The 8 Ways to Win New Business (4 Channels \u00d7 2 Levers)","url":"https:\/\/aokmarketing.com\/the-8-ways-to-win-new-business-4-channels-x-2-levers\/","datePublished":"2025-10-27","dateModified":"2026-08-05","mainEntityOfPage":"https:\/\/aokmarketing.com\/the-8-ways-to-win-new-business-4-channels-x-2-levers\/","author":{"@type":"Person","@id":"https:\/\/aokmarketing.com\/author\/dave-burnett\/#Person","name":"Dave Burnett","url":"https:\/\/aokmarketing.com\/author\/dave-burnett\/","identifier":5,"description":"I help people make more money online.\r\n\r\nOver the years I've had lots of fun working with thousands of brands and helping them distribute millions of promotional products and implement multinational rewards and incentive programs.  \r\n\r\nNow I'm helping great marketers turn their products and services into sustainable online businesses. \r\n\r\nHow can I help you?","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7d9ce54bf7884db06c868d4c3d9f401d81cecc940d6403409642a6a34d06caa8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7d9ce54bf7884db06c868d4c3d9f401d81cecc940d6403409642a6a34d06caa8?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"AOK Marketing","logo":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","width":126,"height":53}},"image":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/11\/AOK-Blog-Cover-14.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/11\/AOK-Blog-Cover-14.png","height":480,"width":854},"keywords":["affiliate marketing","b2b marketing","client acquisition","cold outreach","Content Marketing","Lead Generation","marketing strategy","Paid Advertising","pipeline tracking","Referral marketing","sales funnel"]},{"@type":"BlogPosting","@id":"https:\/\/aokmarketing.com\/how-to-define-your-ideal-customer-profile-and-become-their-hero\/","headline":"How to Define Your Ideal Customer Profile (and Become Their Hero)","url":"https:\/\/aokmarketing.com\/how-to-define-your-ideal-customer-profile-and-become-their-hero\/","datePublished":"2025-10-15","dateModified":"2026-04-16","mainEntityOfPage":"https:\/\/aokmarketing.com\/how-to-define-your-ideal-customer-profile-and-become-their-hero\/","author":{"@type":"Person","@id":"https:\/\/aokmarketing.com\/author\/dave-burnett\/#Person","name":"Dave Burnett","url":"https:\/\/aokmarketing.com\/author\/dave-burnett\/","identifier":5,"description":"I help people make more money online.\r\n\r\nOver the years I've had lots of fun working with thousands of brands and helping them distribute millions of promotional products and implement multinational rewards and incentive programs.  \r\n\r\nNow I'm helping great marketers turn their products and services into sustainable online businesses. \r\n\r\nHow can I help you?","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7d9ce54bf7884db06c868d4c3d9f401d81cecc940d6403409642a6a34d06caa8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7d9ce54bf7884db06c868d4c3d9f401d81cecc940d6403409642a6a34d06caa8?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"AOK Marketing","logo":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","width":126,"height":53}},"image":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/10\/AOK-Blog-Cover-10.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/10\/AOK-Blog-Cover-10.png","height":480,"width":854},"keywords":["audience segmentation","audience targeting","b2b marketing","brand strategy","business growth","customer experience","Ideal Customer Profile","marketing strategy","strategic marketing"]},{"@type":"BlogPosting","@id":"https:\/\/aokmarketing.com\/the-three-buckets-the-simplest-way-to-see-and-scale-your-business\/","headline":"The Three Buckets: The Simplest Way to See (and Scale) Your Business","url":"https:\/\/aokmarketing.com\/the-three-buckets-the-simplest-way-to-see-and-scale-your-business\/","datePublished":"2025-10-14","dateModified":"2026-04-16","mainEntityOfPage":"https:\/\/aokmarketing.com\/the-three-buckets-the-simplest-way-to-see-and-scale-your-business\/","author":{"@type":"Person","@id":"https:\/\/aokmarketing.com\/author\/dave-burnett\/#Person","name":"Dave Burnett","url":"https:\/\/aokmarketing.com\/author\/dave-burnett\/","identifier":5,"description":"I help people make more money online.\r\n\r\nOver the years I've had lots of fun working with thousands of brands and helping them distribute millions of promotional products and implement multinational rewards and incentive programs.  \r\n\r\nNow I'm helping great marketers turn their products and services into sustainable online businesses. \r\n\r\nHow can I help you?","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7d9ce54bf7884db06c868d4c3d9f401d81cecc940d6403409642a6a34d06caa8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7d9ce54bf7884db06c868d4c3d9f401d81cecc940d6403409642a6a34d06caa8?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"AOK Marketing","logo":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","width":126,"height":53}},"image":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/10\/AOK-Blog-Cover-7.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/10\/AOK-Blog-Cover-7.png","height":480,"width":854},"keywords":["warm outreach"]},{"@type":"BlogPosting","@id":"https:\/\/aokmarketing.com\/brand-equity-vs-brand-awareness-whats-the-difference-and-why-it-matters\/","headline":"Brand Equity vs. Brand Awareness: What\u2019s the Difference and Why It Matters","url":"https:\/\/aokmarketing.com\/brand-equity-vs-brand-awareness-whats-the-difference-and-why-it-matters\/","datePublished":"2025-07-27","dateModified":"2026-04-16","mainEntityOfPage":"https:\/\/aokmarketing.com\/brand-equity-vs-brand-awareness-whats-the-difference-and-why-it-matters\/","author":{"@type":"Person","@id":"https:\/\/aokmarketing.com\/author\/khalid-essam\/#Person","name":"Khalid Essam","url":"https:\/\/aokmarketing.com\/author\/khalid-essam\/","identifier":7,"description":"Khalid is the Chief of Staff at AOK. He collaborates with a team of specialists to develop and implement successful digital campaigns, ensuring strategic alignment and optimal results. With strong leadership skills and a passion for innovation, Khalid drives AOK's success by staying ahead of industry trends and fostering strong client and team relationships.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/25d3fae6e94bfb6c93dc73eabb8112b8e67eb93ee6e61a68e4f9740f5d0fd804?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/25d3fae6e94bfb6c93dc73eabb8112b8e67eb93ee6e61a68e4f9740f5d0fd804?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"AOK Marketing","logo":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","width":126,"height":53}},"image":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/08\/AOK-Blog-Cover-3.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/08\/AOK-Blog-Cover-3.png","height":480,"width":854},"keywords":["brand awareness","brand building","brand equity","brand growth","brand strategy","brand trust","brand visibility","Customer Loyalty","digital marketing","Marketing Funnel","marketing strategy"]}]}