[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/aokmarketing.com\/build-your-platform-create-your-audience\/#BlogPosting","mainEntityOfPage":"https:\/\/aokmarketing.com\/build-your-platform-create-your-audience\/","headline":"Blogging – Build Your Platform and Create Your Audience","name":"Blogging – Build Your Platform and Create Your Audience","description":"The easiest way to create your audience is to have a platform. \u00a0That platform today is a blog. \u00a0What you may not realize is a solution like WordPress can be both a blog, and your entire website. Now this is where most people get scared. \u00a0The good news is the WordPress platform is so user … Continue reading Blogging – Build Your Platform and Create Your Audience<\/span><\/a>","datePublished":"2013-11-26","dateModified":"2026-04-16","author":{"@type":"Person","@id":"https:\/\/aokmarketing.com\/author\/jana-legaspi\/#Person","name":"Jana Legaspi","url":"https:\/\/aokmarketing.com\/author\/jana-legaspi\/","identifier":8,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ba3039ce7c5eedb92f315518b69aea1d90d5c2076ce893d078c6f29cf6ddd032?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba3039ce7c5eedb92f315518b69aea1d90d5c2076ce893d078c6f29cf6ddd032?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"AOK Marketing","logo":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","width":126,"height":53}},"image":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2013\/11\/WordPress-platformcomparison.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2013\/11\/WordPress-platformcomparison.png","height":"2500","width":"950"},"url":"https:\/\/aokmarketing.com\/build-your-platform-create-your-audience\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=681aXQEC3ZQ#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=681aXQEC3ZQ","name":"EZ WordPress Setup 3.0","description":"In this updated screencast, I show you how to launch a self-hosted WordPress blog in 20 minutes or less. 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