[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/aokmarketing.com\/branding-tweets\/#BlogPosting","mainEntityOfPage":"https:\/\/aokmarketing.com\/branding-tweets\/","headline":"Brand Mentions In Tweets- A Good Thing?","name":"Brand Mentions In Tweets- A Good Thing?","description":"Branding Tweets &nbsp; Twitter and Thearf conducted a study to learn how exposure to brand mentions in tweets impacts the actions of consumers. They found that: Over half of Twitter users reported that they have taken action after seeing brand mentions in Tweets (54%). These consumers take action on Twitter and beyond Twitter. The top &hellip; <a href=\"https:\/\/aokmarketing.com\/branding-tweets\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Brand Mentions In Tweets- A Good Thing?<\/span><\/a>","datePublished":"2014-10-25","dateModified":"2026-04-16","author":{"@type":"Person","@id":"https:\/\/aokmarketing.com\/author\/dave-burnett\/#Person","name":"Dave Burnett","url":"https:\/\/aokmarketing.com\/author\/dave-burnett\/","identifier":5,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7d9ce54bf7884db06c868d4c3d9f401d81cecc940d6403409642a6a34d06caa8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7d9ce54bf7884db06c868d4c3d9f401d81cecc940d6403409642a6a34d06caa8?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"AOK Marketing","logo":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","width":126,"height":53}},"image":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2014\/10\/Branding-Tweets.jpg","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2014\/10\/Branding-Tweets.jpg","height":"1361","width":"500"},"url":"https:\/\/aokmarketing.com\/branding-tweets\/","about":["Branding","Social Media","Social Media Marketing (SMM) and Content Marketing","Twitter"],"wordCount":122,"keywords":["brands","Social Media","Twitter"],"articleBody":"Branding Tweets&nbsp;Twitter and Thearf conducted a study to learn how exposure to brand mentions in tweets impacts the actions of consumers.They found that:Over half of Twitter users reported that they have taken action after seeing brand mentions in Tweets (54%). These consumers take action on Twitter and beyond Twitter. The top two actions people took: visiting the brand&#8217;s website (23%) and visiting the brand&#8217;s Twitter page (20%). Brand Tweet exposure also drives online search for the brand (20%) as well as brand consideration with 19% of Twitter users in the study saying they&#8217;d consider trying the brand. Tweets that mention a brand also frequently spark earned media: 18% of study respondents retweet Tweets mentioning brands.&nbsp;Source: www.twitter.com&nbsp;"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Brand Mentions In Tweets- A Good Thing?","item":"https:\/\/aokmarketing.com\/branding-tweets\/#breadcrumbitem"}]}]