[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/aokmarketing.com\/best-marketing-channel\/#BlogPosting","mainEntityOfPage":"https:\/\/aokmarketing.com\/best-marketing-channel\/","headline":"The Best Marketing Channel","name":"The Best Marketing Channel","description":"Social, email marketing, paid ads, SEO &#8211; with so many marketing channel choices, where should marketers focus their attention and spend? Understanding how to allocate marketing resources requires context and research. Fortunately, there&#8217;s some great data out there on marketing channel ROI. This infographic from +Conductor pulls together industry studies and surveys on how marketing &hellip; <a href=\"https:\/\/aokmarketing.com\/best-marketing-channel\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The Best Marketing Channel<\/span><\/a>","datePublished":"2014-10-03","dateModified":"2026-04-16","author":{"@type":"Person","@id":"https:\/\/aokmarketing.com\/author\/jana-legaspi\/#Person","name":"Jana Legaspi","url":"https:\/\/aokmarketing.com\/author\/jana-legaspi\/","identifier":8,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ba3039ce7c5eedb92f315518b69aea1d90d5c2076ce893d078c6f29cf6ddd032?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba3039ce7c5eedb92f315518b69aea1d90d5c2076ce893d078c6f29cf6ddd032?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"AOK Marketing","logo":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","width":126,"height":53}},"image":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2014\/09\/Conductor-Best-Marketing-Channel-Infographic.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2014\/09\/Conductor-Best-Marketing-Channel-Infographic.png","height":"1323","width":"660"},"url":"https:\/\/aokmarketing.com\/best-marketing-channel\/","about":["Analytics and Call Tracking","Consumer Behavior","Email Marketing","Google","Infographics","Local Marketing and Reputation Management","News","Online Marketing Essentials","Online Presence Comparison and Tracking","PPC - Pay Per Click Marketing","Search Marketing","SEO","Social Media Marketing (SMM) and Content Marketing","Traffic Building"],"wordCount":121,"keywords":["Email","Organic Search","Pay Per Click","PPC","Social Media"],"articleBody":"Social, email marketing, paid ads, SEO &#8211; with so many marketing channel choices, where should marketers focus their attention and spend?Understanding how to allocate marketing resources requires context and research. Fortunately, there&#8217;s some great data out there on marketing channel ROI. This infographic from +Conductor pulls together industry studies and surveys on how marketing channels compare.Some key highlights:54 percent people discover new websites through organic search51 percent through email32 percent through social media and18 percent through PPC.Visitors from search engines are 2 times more likely to be extremely engaged and visit 5+ pages, when compared to the other channels. Social media has highest bounce rate of any marketing channel, and more in the infographic below.&nbsp;Source: www.conductor.com"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"The Best Marketing Channel","item":"https:\/\/aokmarketing.com\/best-marketing-channel\/#breadcrumbitem"}]}]