USA
32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
CANADA
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000
What is Converted Traffic? Conversion marketing is hot these days, and when we’re talking about the digital world, it’s easy to see why: a global marketplace and a vast increase in consumer choice makes for more competition and therefore more pressure to stand out in the marketplace in order...
What is Hot Traffic? If you’ve managed to draw people through from cold to warm and they’re heading into the “hot” phase of the journey, you can give yourself a pat on the back for carrying them this far. But don’t get too excited too fast — in many...
What is Warm Traffic? These days, the digital component of a business is becoming more and more crucial to success – and if you feel that you’re constantly struggling to boost traffic on your website or social pages, you’re not alone. Everyone wants to make a sale, but...
What is Cold Traffic? Digital marketers everywhere are constantly looking for more traffic on their site in the hopes that some of the people who stop and hang out will get to the point of purchasing the good or service that you have to offer. The journey from...
How does that saying go—that those who can’t remember the past, are destined to repeat it. In the marketing world, it’s an adage that should be treated as professional gospel. Every year we’re regaled with stories of corporations making strategic decisions that might make sense on paper—especially from an...


32 East 57th Street, 8th Floor
New York, NY 10022
USA
Phone 646.453.7550
250 Wincott Drive,
Toronto, ON M9R 4C8
Canada
Phone 416.815.8000