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Client … Continue reading 5 Things You Need to Sell to More Customers<\/span><\/a>","datePublished":"2025-06-24","dateModified":"2025-06-27","author":{"@type":"Person","@id":"https:\/\/aokmarketing.com\/author\/dave-burnett\/#Person","name":"Dave Burnett","url":"https:\/\/aokmarketing.com\/author\/dave-burnett\/","identifier":5,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7d9ce54bf7884db06c868d4c3d9f401d81cecc940d6403409642a6a34d06caa8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7d9ce54bf7884db06c868d4c3d9f401d81cecc940d6403409642a6a34d06caa8?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"AOK Marketing","logo":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","width":126,"height":53}},"image":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/06\/AOK-Blog-Cover-2-2.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/06\/AOK-Blog-Cover-2-2.png","height":480,"width":854},"url":"https:\/\/aokmarketing.com\/5-things-you-need-to-sell-to-more-customers\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=vX8KGSeUIA4#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=vX8KGSeUIA4","name":"5 Things You Need to Sell to More Customers","description":"Stop guessing which prospects will buy\u2014use data-backed criteria instead! 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It is complex and trust-driven. Clients pay a $5,500 cost per acquisition because it addresses mission-critical security needs.Why does belief in outcome matter?Clients buy when they believe the outcome is achievable.Case studies, metrics, and guarantees build confidence.DND Finance used targeted landing pages to drop cost per acquisition to $1.60.Ron White Shoes achieved $322,900 in revenue from a $15,050 ad spend.How does client effort impact sales?The less effort a client must exert, the easier the sale.Turnkey services require minimal client input.ASI Central provided fully managed SEO\/PPC. Over 500 partners adopted it quickly.Agility CMS required client collaboration. This slowed both sales and implementation.How does perceived risk change the decision?Clients hesitate when risk is high.Lower-risk options increase willingness to buy.Strategyzer used retargeting to generate $81,000 from a $4,500 ad spend by focusing on warm prospects.Merriam-Webster paid around 1.2 cents per click and scaled because risk was low and ROI was trackable.What framework helps qualify prospects?Use these five qualification questions:How large is the business and how fast can it decide?Does the solution solve an urgent problem?Do I have proof that shows results?How much effort will the client need to make?How can I reduce their perceived risk?Score each prospect. Focus on prospects that meet more of these criteria. Tailor your offer accordingly.What are the advantages and disadvantages?FactorProsConsBusiness sizeBig budgetsSlow decisionsSolution typeUrgent needRequires educationOutcome beliefHigh trustNeeds proofClient effortFast adoptionDIY frictionPerceived riskLow-risk buysHigh-risk fearsFrequently Asked QuestionsDoes small business size always guarantee fast sales?No. Small businesses decide quickly but often face budget limits. Large businesses decide slowly but have more resources.Can complex solutions still sell fast?Yes. Use clear proof and trust-building methods to accelerate complex sales.What reduces perceived client risk?Use low-risk pilots, guarantees, and metrics to show measurable value quickly.GlossaryCost per AcquisitionThe cost to acquire one client.Conversion RateThe ratio of conversions to total visitors.RetargetingAds shown to users who previously engaged with your brand.\u00a0 "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"5 Things You Need to Sell to More Customers","item":"https:\/\/aokmarketing.com\/5-things-you-need-to-sell-to-more-customers\/#breadcrumbitem"}]}]