[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/aokmarketing.com\/10-reasons-people-follow-brands-twitter\/#BlogPosting","mainEntityOfPage":"https:\/\/aokmarketing.com\/10-reasons-people-follow-brands-twitter\/","headline":"10 Reasons Why People Follow Brands on Twitter","name":"10 Reasons Why People Follow Brands on Twitter","description":"It’s no secret that a positive brand experience always builds a loyal fan-base. The majority of people who engage with a company on social media – whether by taking part in a contest or by following a brand on Twitter – tend to not only buy product, but also make recommendations to their friends and … Continue reading 10 Reasons Why People Follow Brands on Twitter<\/span><\/a>","datePublished":"2014-09-17","dateModified":"2026-04-16","author":{"@type":"Person","@id":"https:\/\/aokmarketing.com\/author\/jana-legaspi\/#Person","name":"Jana Legaspi","url":"https:\/\/aokmarketing.com\/author\/jana-legaspi\/","identifier":8,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ba3039ce7c5eedb92f315518b69aea1d90d5c2076ce893d078c6f29cf6ddd032?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba3039ce7c5eedb92f315518b69aea1d90d5c2076ce893d078c6f29cf6ddd032?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"AOK Marketing","logo":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2025\/07\/AOK-Marketing-Logo.png","width":126,"height":53}},"image":{"@type":"ImageObject","@id":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2014\/09\/Reasons-Why-People-Follow-Brands-on-Twitter.jpg","url":"https:\/\/aokmarketing.com\/wp-content\/uploads\/2014\/09\/Reasons-Why-People-Follow-Brands-on-Twitter.jpg","height":"4133","width":"2480"},"url":"https:\/\/aokmarketing.com\/10-reasons-people-follow-brands-twitter\/","about":["Cheat Sheets","Online Presence Comparison and Tracking","Social Media","Social Media Marketing (SMM) and Content Marketing","Twitter"],"wordCount":145,"keywords":["brands","followers","Twitter"],"articleBody":"It’s no secret that a positive brand experience always builds a loyal fan-base. The majority of people who engage with a company on social media – whether by taking part in a contest or by following a brand on Twitter – tend to not only buy product, but also make recommendations to their friends and followers.A new study by Nielsen reveals that 55 percent of UK Twitter users follow a brand just because they like it, while 52 percent follow a brand to be notified of special offers, and nearly 5 in 10 for staying up to date with brand-related news.Twitter has also proved to be a good place for consuming interesting content, and therefore 34 percent users choose to follow companies on Twitter.Take a look at this infographic by Twitter UK blog to find out more reasons why do tweeters follow brands. Source: www.twitter.com"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"10 Reasons Why People Follow Brands on Twitter","item":"https:\/\/aokmarketing.com\/10-reasons-people-follow-brands-twitter\/#breadcrumbitem"}]}]